to send you online behavioral ads. Mobile analytics to understand the functionality of our mobile applications and software on your phone. In certain instances we may use Secure Sockets Layer encryption and/or transfer certain User Information in a non-human readable format to provide protection. Some of the Services may include websites that Prime Publishing operates on behalf of third parties ( "Licensors" ). We store page views, clicks and search terms used for ad personalization targeting separately from your Personal Information. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your User Information. Marketing to Customers: We may market to current and prospective customers and their employees who have indicated an interest in doing business with, or have previously conducted business with, Prime Publishing in order to further generate and promote our business. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to Other Information about you, including your User Information for the purposes of learning more about you so we can provide you with relevant. We may receive reports based on the use of these technologies by these third party companies on an individual and aggregated basis.
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